Company name: HealingwindsVermont
Slogan: Respite sailing for cancer
What we do:
Mission Statement:
We will use sailing as a safe, fun and therapeutic experience to provide respite and empower cancer patients, their families and caregivers.
Vision Statement:
Provide a reliable, safe healing environment for people affected by cancer, their families and their caregivers on Lake Champlain.
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - Healing powers of the wind water and sailing
#2 - Compassion, community and safe fun and therapeutic
#3 - energizing and strengthening spirits
Our Target Market:
Anyone that has been touched by cancer, battling for their life or in their final stages of cancer.
Healing Winds Vermont offers cancer patients and their caretakers the unique opportunity of sailing on beautiful Lake Champlain, and in doing so helping to strengthen their spirits, courage and resolve by providing them an outlet to encounter something new and energizing. Our goal is to give these individuals a respite from battling their illnesses by providing them with an opportunity to bolster their confidence and engage with our natural environment through a safe, fun and therapeutic experience.
The demographic is anyone and everyone who is affected by cancer. Patients will be either in treatment, or within a year out of treatment or living with terminal cancer. Children, adults ... anyone.
Styles that we are interested in:
Values to communicate:
Feminine |
|
Masculine |
Young |
|
Mature |
Luxury |
|
Economical |
Modern |
|
Classic |
Playful |
|
Serious |
Loud |
|
Quiet |
Simple |
|
Complex |
Subtle |
|
Obvious |
Color preferences:
Radiant Orchid is the main color with colors that best represent our mission.
Our Ideas and Additional Information:
I keep thinking of a play on the letters of H W (for Healingwinds). I also like something to do with a sailboat (classic boat with clean lines) or an animal like the dolphin that represents fun, water, energy, compassion and above all healing.
The logo must be simple enough to be able to be duplicated on tee shirts and hats without too much complexity, yet cool and unique and recognizable right away.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web