1. Feminine/Maternal- please work with various script fonts, soft rounded edges, thick and thin line weights— NOTHING heavy and masculine.

2. Calming- The logo should feel nurturing and tranquil to create a feeling of warmth and comfort. Very serene. NOT LOUD AND BUSY!! (Lavender- both the color and the flower/herb).

3. Natural- people who want doulas prefer something more natural versus conventional method of having a baby so feel healthy, clean, earthy, and pure. (Orchids, Lavender Orchids, and Lavender the flower/herb.)

4. Confident and Professional- nothing playful or cartoon-ish or immature (hearts, butterflies, flowers) as child-birthing and the medical field are serious business. Avoid images that are extremely cliché but rather timeless and strong.  INSTEAD TRY orchids  which symbolize resilience, beauty, and empowerment—qualities that tie perfectly into the strength and growth that come through the birth journey. Together, lavender and orchids feel like a balanced, harmonious duo—gentle yet powerful, nurturing yet resilient.


Gentle Expansion

Kuromochi

Delivering babies. A personal midwife using healthy natural methods.  Creative Direction: 
Logo should instill confidence in Jazzmin Lyles’s Doula abilities and expertise,  as well as exert a calmness that separates her services from the completion and traditional birthing practices.  

Primary Usage: Professional business cards, postcards, social media sites (favicon), digital invoice letterhead and website.

READ ENTIRE CREATIVE BRIEF FOR ADVANTAGEOUS DETAILS AND DIRECTION.

Gentle Expansion

Logo Contest Stats

$299

Winner Selected

Contest Status

Logo Contest Complete