7 creative ways to enhance your brand visibility

LogoArena Team

LogoArena Team

··5 min read

7 creative ways to enhance your brand visibility

How visible your brand is will ultimately determine its success. Though you don’t need to spend your entire budget on branding and positioning, you do need to strategize to ensure that the right people know about your company’s offering.

With that in mind, we introduce you to seven creative yet super simple ways to enhance your brand visibility and to help you refine and improve your company’s messaging.

Launch a logo design contest

Your company’s logo is the first thing many of your potential customers notice, so it must be on point. Rather than hiring a single freelancer or design agency to create a run-of-the-mill logo, turn to a logo contest site like LogoArena to take things to the next level.

The process is simple – fill in the brief, launch your contest, receive up to 200 design entries from talented, expert designers, and select the winner based on your branding guidelines and preferences. It’s the perfect way to make a business logo that will turn heads for all the right reasons.

Throughout the design process, you can interact with numerous designers and provide feedback to work on your preferred design.

Whether you work in the automotive, consulting, retail, or sports industry, an expert logo designer via LogoArena can create an eye-catching, high-quality logo that will catapult your brand and help to attract new customers.

Find out more about our logo design services and read testimonials from happy customers before getting started with your very own design contest.

Implement smart and simple SEO tips

SEO might seem like a bit of a minefield to the uninitiated, but you don’t have to hire an expensive agency to help your content rank on search engines.

As soon as you have your brand-new logo, you can update your website to reflect your re-branding, and follow these super simple SEO tips that will help you to keep your company’s website current and discoverable to potential clients:

  • Perform simple keyword research to find out what your customers are searching for on Google and other search engines. You can use a free tool like Moz Explorer to get started. Simply note the relevant keywords in a spreadsheet and use these as the basis for your content plan.
  • Develop a simple posting schedule and add fresh content in the form of blog posts to your website at least 1-2 times per month.
  • As soon as you create new written content on your website, share it on your socials to maximize its visibility. Make sure you also share it on LinkedIn to share the content with your professional network.
  • Always publish unique, engaging content to showcase your brand. Avoid fully AI-generated content, as it can dilute your brand and may do more harm than good in the long run.

Practice social listening

You don’t need us to tell you that you should be on social media to maximize your brand visibility. However, the way you use social media is crucial.

Social listening is an interesting tactic that many leading marketing agencies follow. It enables you to monitor how social media users are talking about your brand, which can help you to create content that speaks directly to them.

To practice social listening, you need to check the number of mentions of your brand name or a specific theme or area of business that your brand works in.

Then, analyze the data that you collect and discern what your potential customers might like to see from your company going forward. This simple step can help you to hone your brand’s messaging and improve your social media conversion rates.

Consider influencer marketing

In 2024, we live in an online world dominated by influencers. Whether you like them or not, you need to recognize that they play a big role in the marketing and promotion of brands, companies, and products.

The key thing to realize is that customers tend to trust information that comes from influencers more than they trust messaging that comes directly from a brand itself. Nano influencers (those with 1,000 – 10,000 followers) offer good value and excellent potential returns.

Working with an established influencer to promote a specific product line can be a quick and easy way to increase brand visibility, provided you have the budget to see the campaign through.

Run a referral program

There’s nothing new about a referral program, but it’s a brilliant way to increase the visibility of your brand, as well as your company’s revenue.

Referral programs are particularly great for fostering and creating new B2B sales. Incentivizing current customers with a referral benefit is a great way to drive new sales and to encourage them to serve as your brand’s mouthpiece.

You can curate a referral program in numerous ways and offer different things. It could be a discount, a cut of sales, or even access to a particular service or product, depending on what your company does.

Run an affiliate program

Similar to referral programs, affiliate programs also play a crucial role in expanding brand visibility and revenue, though they are often confused with each other. LogoArena's affiliate program is run through ShareASale, a robust platform that ensures effective management and reliable tracking of affiliate activities.

Unlike referral programs that typically rely on existing customers to promote your brand, affiliate programs harness the power of influencers, bloggers, and other content creators who can reach new audiences. These affiliates are rewarded typically through commissions based on the sales or leads they generate, providing a compelling incentive to promote your products or services. This structure allows for a broader marketing reach, tapping into the affiliates' diverse and extensive networks.

Create and maintain branding guidelines

So many companies neglect the importance of branding guidelines and put content out into the world without any consistency. This scattergun approach won’t deliver results in the long run, and it will harm your brand’s visibility.

Branding guidelines don’t need to be complicated, but they do need to be explicit, particularly if you have more than one person working on your company’s content.

The guidelines should cover basics like font, themes, and colors, but should also elaborate a little on language, positioning, and market appeal.

Keep things short and to the point and encourage every content creator within your team to abide by them. The increased consistency will help to grow and position your brand correctly within your target market.

Work with freelancers

When you’re growing your business, it can be tempting to do everything yourself. As well as working as your company’s CEO, you’re also responsible for branding, social media marketing, website and blog content creation, and numerous other things that add to your ever-growing to-do list.

To lighten your load, work with talented freelancers who can help to increase your brand’s visibility. Freelance writers can create compelling blog posts and help with keyword research, while freelance social media managers can post daily or weekly on your socials, while keeping your branding guidelines fresh.

The investment in freelancers can be significant for your business and will help your brand grow, without placing all the responsibility at your own door.

Final thoughts

For us, branding visibility starts with a compelling logo design for small businesses and medium-large enterprises. With a stunning logo, you can begin telling your story online to grow your brand.

You can also follow the other tips we’ve introduced above to increase the visibility of your brand incrementally and organically, without breaking the bank.

For more information about our startup logo design services and to kickstart your brand refresher with an expertly designed logo, get inspired today and discover the different sectors we have worked in.

LogoArena Team

About LogoArena Team

We're the LogoArena Team, a squad of seasoned logo design enthusiasts. With a wealth of experience, we're all about creating logos that grab attention and leave a lasting impact.

Your brand's visual identity is our playground, and we're passionate about crafting logos that resonate with your audience. Collaboration is key; we work closely with you to produce distinctive and effective logos.

In our blog, we dive into the nitty-gritty of logo design, sharing tips on color psychology, typography, logo trends, and more. So, whether you're a startup or an established business in need of a fresh logo, trust us for logo excellence!