We are a start up that focuses on products in the Home Improvement and consumer electronics spaces. We typically work on products that have been around for a long time but have had no innovation for decades. Our first product line is in cargo securement - tie down ratchets. However we want our...
We are a start up that focuses on products in the Home Improvement and consumer electronics spaces. We typically work on products that have been around for a long time but have had no innovation for decades. Our first product line is in cargo securement - tie down ratchets. However we want our identity to be broader than that category.
Our industry: Home & Garden
Top Three Things to Communicate through our Logo:
#1 - Innovation
#2 - Quality
#3 - Rethink old ideas /products
Our Target Market:
We want a logo that is consumer friendly but that also appeals to large retailers who are our channel. We want the logo to put the customer at ease that they are getting a better designed product and high quality.
Styles that we are interested in:
Emblems
Letterform Mark
Pictorial Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Earthy tones are an option as customers will likely be outdoorsy
Also something bold - like an electric green is possible
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