Company name: Wisconsin Hero Outdoors
Slogan: Honor. Courage. Conservation
What we do:
We connect Veterans, Servicemembers, First Responders and their families to outdoor activates like fishing, hunting, SCUBA diving, equestrian, kayaking, canoeing and hiking.
(Added on 2020-10-25 14:21):
Logo must include "Wisconsin Hero Outdoors Special Response Team" or "WHO Special Response Team" or "W.H.O Special Response Team"
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - The Special Response Team is a unique and elite unit within Wisconsin Hero Outdoors. We would like the original logo concept to be used as much as possible.
#2 - Prestige & Strength. This logo will be embroidered so avoid overly detailed images.
#3 - USA Patriotism
Our Target Market:
Veterans & First Responders who enjoy the outdoors as a means to relax from stressful work are the main demographic we serve. All genders, race and religion.
Wisconsin Hero Outdoors already has a main logo. From within the group of participants we are identifying elite individuals to be a part of the Wisconsin Hero Outdoors Special Response Team. We would like a logo created for the Wisconsin Hero Outdoors (WHO) Special Response Team. Our initial idea was to use our original logo and put two crossed lightning bolts behind it.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
In addition to the colors of the existing logo, other colors to consider would be: Yellow, Red, but we are open to the creative process.
Our Ideas and Additional Information:
Our original idea was to have two yellow lightning bolts crossed behind the original logo. We like that idea and would like to see how it looks, but are open to suggestions.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
1st
Canada