Logo contest: Vital Conservation

What we do:

We are a Canadian charity that conserves nature in the tropics and other priority areas worldwide.

Our current logo has a tropical bird (a manakin) and some people infer that we're a bird conservation group. We're not: we protect ecosystems and threatened species. Also, our current name...

Contest holder: AnneL

	499.00 contest prize amount
	107 submitted entries
	Complete

2nd place tip: $ 49.9 |

3rd place tip: $ 24.95

Company name: Vital Conservation

Slogan: where nature needs us most.

What we do:

We are a Canadian charity that conserves nature in the tropics and other priority areas worldwide.

Our current logo has a tropical bird (a manakin) and some people infer that we're a bird conservation group. We're not: we protect ecosystems and threatened species. Also, our current name (International Conservation Fund of Canada) is considered too hard to remember by some.)

Our industry: Non-Profit

Top Three Things to Communicate through our Logo:

#1 - tropical nature

#2 - smart, dynamic, business-like organization

#3 - action-oriented, effective conservation

Our Target Market:

Anyone interested or potentially interested in nature and tropical conservation. Our donors tend to be well educated and well informed. High net worth individuals are a particular target.

Styles that we are interested in:

Abstract Mark

Letterform Mark

Pictorial Mark

Web 2.0

Wordmark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

possibles: blue, green, black, yellow.

NOT primarily red, pink or orange.

Our Ideas and Additional Information:

I'll upload the former logo of Conservation International, which we like. Here's our current branding: http://ICFCanada.org

(Added on 2015-07-15 10:41):

I've removed the Conservation International logo. I don't want to appear to be suggesting a preferred kind of design to logo designers.

(Added on 2015-07-16 19:27):

Best to avoid palm trees or a logo featuring a bird and nothing else (conveys a bird organization to some).

(Added on 2015-07-18 19:21):

We have had some very nice logos, but extending the competition in hopes of getting a few more options. We'd really like SIMPLE and distinctive design. an element that denotes tropical nature (other than a palm tree or bird) or "international" is helpful.

Where we will use the Logo:

Billboards & Signs, Mobile/Tablet App, Print, Web

1st