Company name: Valtellina Ebike Festival
Slogan: Nature Energy Life
What we do:
VEF - It's a new festival for e-mountain-bike lovers in the north of Italy. A weekend of riding, excursions, food and wines tours, music, parties and sharing your passion for the mountain and the life.
Valtellina is a region in the Italian Alps. A green land between the mountains with a great history, culture, good food, cheese wine and of-course, bike trails.
Our industry: Travel & Hospitality
Top Three Things to Communicate through our Logo:
#1 - Green: nature, green valley, mountains,
#2 - Energy: electric bike, vibrant atmosphere
#3 - Life: good life, Italian way of life, good food, nice wine
Our Target Market:
Age: 25 - 50
Males and females
Upper-middle incame
Italian, Swisse, German
Mountain and outdoor lovers
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Let's try to have something colorful (natural pastel tones)!
Monochrome version needed.
Our Ideas and Additional Information:
In attachment:
- logo of the region (Valtellina);
- logo #amolavaltellina - blog of the land
It needs to be clear that this is an E-mountain-bike event, not for normal mountain bike.
Slogan not in the logo.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
1st
Italy