Company name: Trouwfotosenzo
What we do:
Trouwfotosenzo (English translation “ wedding photos etcetera”) is a company that delivers the complete package for wedding photography and also includes various related services; pre-wedding shoots, wedding shoots (both national and international), photo-booth service on location, wedding planning review, wedding location selection etc. Our primary focus is wedding photography and that should be the logo focus.
Our industry: Service Industries
Top Three Things to Communicate through our Logo:
#1 - The logo should (indirectly) invoke the feeling of commitment to our clients
#2 - The logo should be a simple, stylish, feminine and business professional logo.
#3 - The logo should indirectly invoke the feeling of affection/ relationship without becoming “cheezyâ€
Our Target Market:
The logo will be the visual representation of a wedding photography company lead by two photographers, Stef Merks and Miranda de Zeeuw from The Netherlands.
The target market is every couple getting ready for their marriage and looking for their perfect duo of wedding photographers/ wedding planners.
Primary use will be website / business cards/ letterhead at first.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
The logo should be in grey and/ or anthracite shades with one key color accent in the range of PMS 2655/ PMS 2665. The color accent can be by example the symbol/ icon or part of the wording like “Trouwfotos” in the range of PMS 2655/ PMS 2665 range and “enzo” in grey/ anthracite.
Our Ideas and Additional Information:
The word “Trouwfotosenzo” must be incorporated in the logo. Apart from the word “Trouwfotosenzo” we think that also a symbol/ icon representing our brand by choice of the designer should be included in two ways, one left of the word and one centered on top of the word. As we will actively use three versions/ words of our “brand”, all relating to the same company, when we select the winning logo, the final logo should be delivered in three ways from a wording perspective, apart from the wording, the logo should be exactly the same:
1: Trouwfotosenzo
2: Bruidsfotoseno
3: Huwelijksfotosenzo
Capital T in Trouwfotosenzo, capital B in Bruidsfotosenzo, capital H in Huwelijksfotosenzo.
No “fun fonts” like Comic Sans.
We would like to receive the final winning logo in the following format/ form:
- Icon/ symbol left, text right for website heading
o For white background
o For black background
- Icon/ symbol only
o For white background
o For black background
- Icon/ symbol on top centred, text below
o For white background
o For black background
- Text only
o For white background
o For black background
Above separately for:
Trouwfotosenzo
Bruidsfotosenzo
Huwelijksfotosenzo
Styles we do not like:
http://www.photoemphasis.net
http://murielweddings.com/blog/
http://chelseaelizabeth.com
http://ibrandstudio.com/inspiration/33-creative-photography-logos
Where we will use the Logo:
Print, Web
1st
Canada
Netherlands