The Starlight Fleet consists of 4 boats designed for Fishing Charters, Whale Watching, Dinner Cruises and a Pirate Adventure. In developing this logo, it would be too much to try and incorporate all of these themes, instead we would like to focus on the commons aspects which would include:
The Starlight Fleet consists of 4 boats designed for Fishing Charters, Whale Watching, Dinner Cruises and a Pirate Adventure. In developing this logo, it would be too much to try and incorporate all of these themes, instead we would like to focus on the commons aspects which would include:
(Added on 2014-04-24 23:11):
**For the attached logo that the client likes. They do not like the backwards E.. really just the concept of the wave.
(Added on 2014-04-24 23:13):
Part of my description disppeared when I added the recent addition, so I am pasting it again.
The Starlight Fleet consists of 4 boats designed for Fishing Charters, Whale Watching, Dinner Cruises and a Pirate Adventure. In developing this logo, it would be too much to try and incorporate all of these themes, instead we would like to focus on the commons aspects which would include: "Water" and a "Star".
All of the boats obviously have water associated with them, so we like some concept of a wave involved in the logo. All of the boats also have the word "Star" in their name, so incorporating some type of star would be important as well. That star or wave could be incorporated/replace any of the letters in “The Starlight Fleet†text or remain as a separate graphic that is designed around the "The Starlight Fleet" text.
Also, for the “Star†common design would be to incorporate a "Compass Star" for the concept.
I have also attached a JPG which features an example of a Compass Star (Doesn’t have to be identical to this one), a logo concept with a wave they liked and the logo which won the last contest this client held on the logo area to give you a feel for the design they like.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - The Starlight Fleet
#2 - The Ocean
#3 - Compass Star
Our Target Market:
Families & Summer Vacationers
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blue & White (Ocean Colors)
Our Ideas and Additional Information:
See Attached.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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In general, my client has expressed that they would like a much more masculine logo. This needs to appeal to men who are boaters and fishermen. Doesn't mean these icons need to be added.. just the overall concept of the logo and how it comes across.
1st
United States