Company name: The Eclectic Connoisseur
Slogan: Add more gourmet life to your lifestyle
What we do:
Being an 'Eclectic Person': Means: a person who derives ideas, style, or taste from a broad and diverse range of sources. Possessing a Yest for life
Being an 'Connoisseur Person' means being an expert judge in matters of taste. (For example: Wine, Food, Art, Music )
The Eclectic Connoisseur is your global gateway to shop the worlds finest foods that include premium meats, seafood, artisanal cheeses, international wines, whiskies, spirits, cigars, coffees, recipes and specialty kitchen accessories.
The mission of The Eclectic Connoisseur is to carefully (re)search the four corners of the planet and find quality food and drink that meet the most discerning tastes of any epicurean. The Eclectic Connoisseur wants to be your 'gastronomic authority' for providing a ‘One Stop and Shop’ to always keeping your fridge full, your pantry packed and your cup over flowing.
As many memorable moments start in the kitchen and finish at the dining table. Please consider The Eclectic Connoisseur as your passport to adding a gourmet life to your lifestyle. From our table to yours we thank for you allowing us to be your guide to the wonderful world of gastronomy.
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - We want the commbination of adding 'Ecelectic to the word Connoisseur' to open the door to being 'All Inclusive' to everyone to everyone
#2 - We want the logo to convey 'Trust and Authority' to be able to find these unique foods and services and make GOOD recommendations to our cleints
#3 - Most people might not even be able to spell either word. Connoisseur denotes a degree of 'SNOBBERY'. We what the logo to reflect this; a level of sophistication to earn peoples RESPECT.... but not to intimidate them!
Our Target Market:
+ Target Market: Millennial to Elderly
+ People how shop on line for food
+ People looking for Quality Fine Foods
+ People who enjoy a better then average lifestyle
+ People who enjoy a better then average income
+ People looking to add more gourmet life to there lifestyle
+ Male and Female
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
I have an open mind and want everyone participating to be of the same mind. I know what I like when I see it but out of the gate I want everyone to be free with how they best put together our business concept to relation of our audiences perception.
Our Ideas and Additional Information:
* Global Gateway
* A plate of food (something like a t-bone steak on it? or a plate of food that was just finished
* A fork and knife running parallel on opposite sides of the plate
* This could 'split' the card in half horizontally
* The key is finding the right font for 'The Eclectic Connoisseur' (regardless of the design you choose) to reflect my earlier comments of being the 'friendly voice to all' but denoting our level of the respect we are trying to convey
* SPECIAL NOTE: I STRONGLY suggest that if you are going to enter this competition to submit your OWN idea... I have ONLY added my two ideas BUT I am not a graphic designer... like your self. This is only to kick start you creative juices
We want to be the peoples global gateway to shop fine foods, wines, whiskies, cigars, coffee, recipes, cheeses etc. We have numerous social media marketing initiatives to create 'authoritative' content to try and garner people's loyalty and trust.
I want the logo to be thoughtful of this because being a 'Connoisseur' can denote a level 'SOPHISTICATED SNOBBERY' but Eclectic denotes a little 'CRAZY, WILD ABANDONMENT'. I stress again that I do not what us to intimidate our clientele. So I like to find common ground between these tow dichotomies that when people look at the logo they see themselves as an 'Eclectic Connoisseur... just like me... just like you
Where we will use the Logo:
Mobile/Tablet App, Print, Web