A full service surf shop in Cape May, New Jersey. We carry all the biggest apparel, footwear, eyewear and accessory lines and are located in a Victorian town at the far southern tip of New Jersey.
A full service surf shop in Cape May, New Jersey. We carry all the biggest apparel, footwear, eyewear and accessory lines and are located in a Victorian town at the far southern tip of New Jersey.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - must be ocean/nautical oriented
#2 - must convey that we are a surf shop and the name of the store is Southend Surf Shop
#3 - we like to have fun
Our Target Market:
Ages: 12 - 50
Demographics: girls, boys, men and women. Store is in a resort town so many customers are vacationers.
Location: coastal, very ocean oriented, storefront is right on the beach of the Atlantic ocean
Interests: We are all things ocean and nautical. Fishing, surfing and all around ocean sports is our passion.
Values: We don't mind being a little more edgy
Target Customers: Our store brings in young kids who like to surf, skateboard, etc; as well as older customers looking for beach gear
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Primary color would be navy blue. Logo should be able to easily convert to single color for 1-color print applications
Our Ideas and Additional Information:
We are a very ocean oriented store that sells surfing products, apparel and beach gear. We prefer nautical and ocean themes to standard surf themes like surfboards. Some of the nautical images we like are tridents, waves, ship steering wheels, compass rose, anchor, etc. We would be incorporating the town name into most of the designs (Cape May, NJ), but it does not necessarily have to be included in the logo.
(Added on 2020-01-22 17:59):
***We really like the idea of having an abstract mark inside of a wordmark. Our goal is to be able to break out the abstract mark to use as a shortened version of the logo for hats, apparel, signage, etc.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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