We are a health club where people can work out with weight and cardio equipment, plus we have 4 additional studios featuring Spinning, Pilates, yoga, and other aerobics/strength classes.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - Fresh
#2 - Energy
#3 - Movement
Our Target Market:
demographic is from 13 - 85, interested in fitness and athletics
Styles that we are interested in:
Emblems
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Colors to include either the blue or the green or both from the SFH logo that is attached.
(Added on 2018-08-14 14:33):
Black or white could also be used (but not both)
Our Ideas and Additional Information:
We want it to be simple enough to turn into an embroidered logo and to print as a one-color logo. We want something fresh with energy and movement. The previous logo is attached as well.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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1st
Canada