Company name: Sense of Wonder
Slogan: Making Light
What we do:
We are an independent social-mobile game company founded by game industry veterans bringing a fun-first approach to the edutech revolution. We are native learners who believe that, as William Gibson says of the future, the new wave of education is here -- it just isn't evenly distributed. Our simulation-based games inspire our players with polish and user-centered design while teaching across a broad spectrum of learner types. Oh, and everything we do is social -- kind of like real life.
Our industry: Entertainment
Top Three Things to Communicate through our Logo:
#1 - Future (high tech, organic structures, sophistication)
#2 - Fun (whimsical, childlike without childishness, ageless)
#3 - Games (challenge, complexity, confidence)
Our Target Market:
Kids (boys and girls) ages 9-12 and their parents.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Cool colors -- greens, blues, cool purples. We are open to more if the idea is right.
Our Ideas and Additional Information:
We've played with organic structures: an ammonite shell, a seahorse, DNA. Our first games will be science-based, so something from nature would be best. Nature inspires our sense of wonder, and parallels the growth we want to suggest in our audience. We need to be playful while also inspiring awe and reverence. Great models are excellent intrinsically fun learning places like the Monterey Bay Aquarium, San Diego Zoo, Epcot Center.
Edited to add from discussions so far:
Some animals you might consider if you're looking for more brainstorming beyond the seahorse: a lionfish, an okapi, a leafy sea dragon (type of seahorse), a dragonfly, a flying fish, a quagga, a hummingbird, a thompson's gazelle, a royal crane, a serval or clouded leopard... animal mascots should be: 1) equally gender accessible (so probably no gross bugs, sharks, ponies, butterflies); 2) unusual (not commonly seen in other logos); 3) but identifiable/exciting/intriguing.
<< The above brainstorming shook out an idea that encapsulates that emotional resonance -- the silhouette of a cat batting at a ball, where the ball is actually a tiny spiral galaxy. The thought process: a frog is both too young and too boy-oriented (gender neutrality is a must), but a cat is both playful and elegant. The cat shown playing with a toy gives an immediate sense of playful seriousness. And the tiny galaxy is a hint that the smallest things in our world are full of fascinating dimensions.
We aren't looking to specifically guide the direction of your exploration -- I provide the above as an example of our thinking and what resonates with us emotionally. What's awesome about this process is that the few submissions so far shook loose that new idea. We're looking for many more like it! >>
added February 9th, 2013, 8:06pm:
<< Hey folks. I don't know who's seeing these comments down here, if anyone, but I have a challenge for anyone interested: I'd love to see an art deco style logo treatment with an illustrated component.
I get that this level of detail might be beyond the scope for a contest of this size, but I wanted to throw it out there as an idea. It hadn't occurred to me before seeing some of your entries, but I think art deco captures an interesting tone of vintage wonder -- from a time near the golden age of science fiction when the world seemed especially poised for amazing things. >>
Where we will use the Logo:
Mugs, T-shirts, Print, Web
1st
Canada
United States