Company name: Sail Beyond Cancer
What we do:
Honoring those who battle cancer by harnessing the healing powers of wind, water and sail.
Our mission is to create lasting memories through the therapeutic experience of sailing for those individuals and their loved ones who are being challenged by cancer.
Serving those of all ages and all types of cancer, our sails offer relief by providing excursions that are refreshing, relaxing, and spirit-lifting. We create opportunities to rebuild courage, love and relationship. In this process, we also strive to create lasting memories.
In this process, we also strive to create lasting memories.
With the increase projection of cancer diagnosis predicted to rise from 1 out of 7 people to 1 out of 3 people in the next several years, we feel strongly that there is a need to bring people outside – in to nature - to help ease the stresses, fears, and unknowns that cancer brings to an entire community.
This is a non -profit bringing people out on boats that are donated to the organization to serve this purpose of providing an escape from their journey.
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - Image of a sailboat-sailing away (beyond) with PANTONE Dark Blue C, PANTONE Jasmine Grn 15045, PANTONE 2382-C
#2 - Circle in shape,but feel free to extend the design beyond the circle. Ability to use on t shirts, baseball hats with the name Sail Beyond Cancer in logo
#3 - Rest & respite: Possibly calming waves? Or some sort of movement sharing the 'Beyond' aspect of our name.
Our Target Market:
All people of all ages who are touched by cancer.
People from ages 20 years old to 95 years old of all industries, and all demographics as cancer is non discriminant.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Pantone colors:
dark blue = #654
light blue = #299
and also a complimentary color like a green that is catchy, or a turquoise color that is also bright or complimentary to the two pantone colors of blue that we want to keep.
These two blues are also described as:Dark Blue: RGB - 0, 65, 114
#004071
Light Blue: RGB - 0, 174, 239
#00aeef
(Added on 2020-04-16 17:39):
1) GREEN > 15-0545
Little less neonic than LP hence more NE lime in Jasmine vs Palm Beach, but still nod to FLA...
2) Peacock Blue> 16-4728
Darker Turquoise
[ if we decide to keep turquoise at all ?]
3) NAVY ( a bit lighter than navy )
3 Finalists/ 3 shades
Almost in a row
19-4052; 4053; 4057
PLEASE LOOK AT THESE BLUES VS depth of other colors ( we want it to be clear, real blue , no purple or black overtones ??)
(Added on 2020-04-16 17:41):
4) light Blue - confirm 305
5) Blueberry Blue - Confirm 2382-C
(Added on 2020-04-16 19:08):
PLEASE SEE FINAL COLOR PALETTE IN FILES
Our Ideas and Additional Information:
A Circle with a sailboat or part of a sailboat that shares motion and some waves maybe? Must show and describe calming, escape, or just plain ocean. This is a good service that we provide cancer patients and their loved ones to escape their every day stresses with cancer. Sail Beyond Cancer is just that... having you design something that shows the 'beyond' with a sort of modern but not so modern that no one gets it... logo would be cool.
(Added on 2020-04-17 19:00):
Copy of logo below - we like the boat in the logo - not the colors etc.
Can you take this boat and insert it into your logo creation?
Remember the sail can go beyond the circle
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
1st
Canada
United States