River City Medical Group (RCMG) is an independent physician association (IPA) that specializes in Medi-Cal (medicaid) managed care. River City Medical Group strives to provide quality medical care to Medi-Cal patients and their diverse cultural and socio-economic communities.
River City Medical Group (RCMG) is an independent physician association (IPA) that specializes in Medi-Cal (medicaid) managed care. River City Medical Group strives to provide quality medical care to Medi-Cal patients and their diverse cultural and socio-economic communities.
Our patients are treated with compassion and respect. We manage our health plan in a responsive manner using our resources to benefit our patients, while being cost effective, in the true meaning of managed care.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - Health/Medical
#2 - Compassion
#3 - Vitality
Our Target Market:
Our patients are culturally diverse and are at or below poverty level.
However, we also must target the larger health plans (such as Blue Cross, Molina, Health Net, etc) because we work in partnership with them.
Styles that we are interested in:
Characters
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Our original colors are teal and navy blue (see attached document, "Old RCMG Logos"), however we are open to changing the colors. You will see our current logo which we desperately need to replace! We are open to incorporating/transforming our old logo into a new one, or have a totally different and new look. However, we are swaying toward a whole new look.
Our Ideas and Additional Information:
We are looking for a logo that is organic, has an analog or "hand-drawn" feel. We would would like the business name as well as a character/animal/element to be incorporated. Please see attached document, "Example Logos" for additional examples of the look/feel we are looking for.
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Thanks everyone for all of your entries! They are all fantastic! We have noticed that many of you have included either a river or a city (buildings) into the scope of the logo. We are ok with the use of the river, but we would like to stay away from the use of buildings in the logo. We look forward to more entries!
Hi Again! I also wanted to remind designers that we are looking for an organic feel - something that promotes health and vitality. Thanks again for all the great submissions!
Hi Designers! Thanks for all of your great submissions. We are very impressed with all of your work. :)
I wanted to add a note that we would like our whole name to be reflected in the logo "River City Medical Group," and not "RCMG." For those of you who may have submitted with the anagram RCMG, we would be interested in seeing variations of your work with River City Medical Group spelled out. Thanks!
1st
United States