We are a comprehensive optometry practice located in a coastal New England town. We pride ourselves in offering a dynamic team of professionals for all aspects of eye care, including primary care, ocular disease, and ophthalmic eye wear. We draw from a large geographic area due to a friendly and...
We are a comprehensive optometry practice located in a coastal New England town. We pride ourselves in offering a dynamic team of professionals for all aspects of eye care, including primary care, ocular disease, and ophthalmic eye wear. We draw from a large geographic area due to a friendly and personalized approach to the medical aspects of eye care and also due to our varied eyeglass style selections and knowledgeable opticians.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - professional
#2 - friendly
#3 - stylish
Our Target Market:
general audience: Ages 5-100, northeastern seacoast USA. People who have an interest in individualized and personal care, versus the chain experience of our competitors.
Styles that we are interested in:
Emblems
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
ocean blue, but no strong preferences.
Our Ideas and Additional Information:
We are interested in the possibility of a seacoast theme, but more subtle than overt, using images such as a beach, shell, lighthouse, or fish, and also possibly an eye or glasses/frames etc.
The attached picture is of a sign that was associated with the practice several decades ago that could be included as an option.
(Added on 2014-08-27 12:19):
The idea of professionalism is also very important
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