PEACE stands for Proactive, Efficient, Available, Creative and Effective. Peace Home Lending will be a mortgage brokerage.
Our industry: Financial & Insurance
Top Three Things to Communicate through our Logo:
#1 - Home
#2 - Zen
#3 - Money
Our Target Market:
Everyone. From your 21-year-old serving in the military to the 65-year-old retiree looking to downsize. From the single mom working 2 jobs to the finance executive making $15m a year. All races. All genders. All Ethnicities
Styles that we are interested in:
Abstract Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Color range can be blue with opposing color (yellow, pink, purple), but not 100% sold on the colors.
Our Ideas and Additional Information:
An idea was a logo of zen stones, but I am not 100% sold on the idea. Want to transmit, peace of mind through PEACE, tranquility, money, assurance, etc. In the end, we are a mortgage company that serves ALL income levels, not a spa. We don't want to sway the client purchasing a $5,000,000 house either.
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1st
Canada