The Eno Center for Transportation focuses on all modes of transportation, with the mission of cultivating creative and visionary leadership for the sector. This logo will be for a working group within our organization: Public-Private Partnerships (P3).
Company name: P3 Working Group - Eno Center for Transportation
What we do:
The Eno Center for Transportation focuses on all modes of transportation, with the mission of cultivating creative and visionary leadership for the sector. This logo will be for a working group within our organization: Public-Private Partnerships (P3).
PURPOSE:
The P3 working group will embark on a research program that aims to identify and overcome barriers to P3 agreements and to develop methods for protecting public interests. The group’s research will produce a guide for States interested in furthering their involvement in P3 financing for transportation infrastructure.
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - mode-neutral
#2 - partnerships
#3 - movement
Our Target Market:
Individuals who work in all modes of transportation (aviation, surface, infrastructure, rail, maritime, etc.)
Most are middle-aged to senior citizens, liberal in their thought and political processes but conservative in their style.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
PMS 293, black and white. Maybe an accent color
Our Ideas and Additional Information:
Please incorporate some or all of Eno's current logo into the design. Font is Interstate. Since the design needs to be mode-neutral, it should show some sort of movement.
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1st
United States
