Seismic isolation products and services for protecting sensitive equipment from earthquake shock and vibration
Our industry: Technology
Top Three Things to Communicate through our Logo:
#1 - Simplicity of Isolator Design
#2 - Modularity of the system provides infinite application to protect equipment
#3 - Octagon shape allows strength and easy connectivity
Our Target Market:
Building and Facility Managers, Architects, Engineers, and IT Professionals
Base Isolation works to protect the equipment and continue business operations, whereas, standard bolting of equipment can severely damage the equipment and threaten a businesses "operational continuity"
The appeal needs to go to "techies" that would understand the seismic threat they have in their business.
Styles that we are interested in:
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Chrome or stainless steel with dark grey and teal
Our Ideas and Additional Information:
Would like to show the Octagon shape in a subtle way.
The image of our present product logo is shown (ISO-Base) The Octo-Base is a new revision of the existing product design. So, perhaps some updatedstyle of the ISO-Base logo would be appropriate.
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1st
Canada