Company name: Monaco Modified Tri-Track Series
What we do:
We are an auto racing series that recently acquired a title sponsor - we're needing to create a new logo that incorporates our two business
(Added on 2022-02-17 06:19):
The word Monaco should be the most prominent/be the focus of the logo...
(Added on 2022-02-20 11:24):
Please resubmit ALL entries - omitting the Ford logo (an oval shape can be used as placeholder); and disregard the exact use of Ford blue - rather use HEX #2c3968.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - This is a new name for an existing race series
#2 - The word Monaco should be the most prominent.
#3 -
Our Target Market:
Auto racing fans in the Northeast region of the United States - come in all demographics 50/50 men to women - all age groups;
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Red (#fb0102) and Ford Blue (#2c3968) - which would combine our existing logo colors would be great
(Added on 2022-02-20 11:25):
Rather than "ford blue" use HEX #2c3968.
Our Ideas and Additional Information:
We do NOT want to include any type of automobile in the logo - this series is for open wheel modifieds and they do NOT resemble typical automobiles. Checkered design is fine.
Since we are combining business, it's important that the logo read - Monaco Modified Tri-Track Series - so we can correctly establish our new name.
The inclusion of Monaco in the font indicated in their logo upload is preferred; use of the round Ford emblem somewhere in the design would be a bonus. Use of the lines or the 1922 in their logo is not needed.
I've also attached the race series' existing logo, for reference.
The Advance Auto Parts logo - somewhat appeals to us.
The NASCAR Whelen Modified Tour logo is what a direct competitor is using (and best represents what our cars look like).
(Added on 2022-02-20 11:25):
Please resubmit ALL entries - omitting the Ford logo (an oval shape can be used as placeholder); and disregard the exact use of Ford blue - rather use HEX #2c3968.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
1st
Canada
United States