We are a LUXURY hotel reservation agency. Our target audience is the affluent traveler, the young couple, the business professional, and anyone who is looking for added value either through our great rates or our personalized service when booking a luxury hotel stay. We are a young and vibrant...
We are a LUXURY hotel reservation agency. Our target audience is the affluent traveler, the young couple, the business professional, and anyone who is looking for added value either through our great rates or our personalized service when booking a luxury hotel stay. We are a young and vibrant company and want to reflect that in our logo.
Our industry: Travel & Hospitality
Top Three Things to Communicate through our Logo:
#1 - We want to base our logo on a compass rose but want an updated, modern and timeless look.
#2 - We want to represent the fact that we deal only with LUXURY hotels and resorts.
#3 - We are a young, hip, and modern company and want to portray this in the logo while maintaining a professional, timeless look.
Our Target Market:
Affluent travelers of all occupations and lifestyles. The wants and needs of the affluent traveler are different than those of the average traveler - they stay in better hotels and resorts, paying a premium for their stays. For this they should receive better service - and we understand that.
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Web 2.0
Color preferences:
Will have an attachment for reference.
Our Ideas and Additional Information:
It would be useful for designers to submit a black and white version as well as a color concept. Additionally, I will attach a concept of the intended main page of our website with a logo placeholder in the top left side of the page. It would be helpful if the logo can attempt to "fit" in with our intended concept for visual consistency.
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1st
Canada