Skateboarding and surfing clothing company focused on todays youth.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - making the "M" in madness an iconic symbol like the H in Hurley
#2 - a Madness t is an exciting design
#3 - The youth are the future
Our Target Market:
Kids and adults 10-30 who love skateboarding and surfing. Mostly a young male customer who loves graphic colors and modern style.
Styles that we are interested in:
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
aqua, orange, grey
Our Ideas and Additional Information:
look at spitfire skateboard wheels they have a cool face as the logo and everyone knows their logo. Also Hurley has a unique H for Hurley that is well known
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