Company name: Location Collective
Slogan: Scouting made simple
What we do:
A location agency based in London, England, we manage an online library of locations available for hire for film, TV and photographic projects. We work with prestigious owners and developers, managing some of the most iconic properties in and around London.
Unlike other agencies, our library is made up of the portfolios of almost 200 Location Managers, our members. We champion the unsung heroes of the Location Department in film and TV, making their jobs smoother and ensuring they get the credit they deserve.
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - Easy professionalism
#2 - Simplicity
#3 - Approachable
Our Target Market:
We have 3 B2B target audiences
1) Location Managers and Scouts. Hired by productions to work on film, TV and photographic shoots, they scout locations and manage all of the logistics involved in shooting there. Our main clients, they call us with briefs and we help them find the location they need.
2) Location Owners. Owners or developers looking to maximise the potential of their properties, they do this for profit but also for the thrill of being involved in the film industry. They own commercial and residential locations.
3) Productions/Producers. Along with filming locations, we also work with productions to help them set up their production offices, and we need to consider the different decision-makers that make up their team (ie. directors, art directors). Occasionally productions come to us directly without hiring a Location Manager.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Yellow (RGB: R255, G192, B0) and turquoise (RGB: R5, G162, B179) need to be incorporated subtly – they are accent colours. The majority of the logo should be white, grey, black. We’d like a lot of white space in the logo.
It should work in colour and black and white.
Our Ideas and Additional Information:
No representations of houses or buildings. Should work with and without the slogan (the slogan is currently being revised).
Colours should be used sparingly. We like the attached styles.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web