CPA practice focusing on taxes, bookkeeping, payroll, consulting, financial planning. We are looking for something solid, but fresh as a new player in a market with much older practices. We will have a modern office to match the logo.
CPA practice focusing on taxes, bookkeeping, payroll, consulting, financial planning. We are looking for something solid, but fresh as a new player in a market with much older practices. We will have a modern office to match the logo.
Our industry: Accounting
Top Three Things to Communicate through our Logo:
#1 - Professionalism
#2 - Quality
#3 - Care
Our Target Market:
Middle to upper class individuals and small to medium size businesses in our local area. This will likely include many younger professionals in the late 20's to mid 40's that are really just establishing the need for a CPA. These are people that can appreciate a decent design and a professional fresh office atmosphere. Income for the individuals will likely be in the $75,000 plus range. We are in a smaller community, so family and local sports teams are important.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Web 2.0
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Orange and Grey
Our Ideas and Additional Information:
Utilizing the H in some way, an image of an ocean point or lighthouse (we like surfing, but like the solidarity that is represents), while keeping it sleek and modern. We are not necessarily attached to any of these concepts, but they resonate with us.
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Updated the additional information section to better phrase it. We are looking to have a "solid" look that gives people comfort with their accounting needs.
Just as a general message, I would really like to the see the CPA right after Hurliman as part of the main title. LLC can be below or much smaller, but ensuring that people who see our sign know that it is a CPA practice is very important in the beginning.
1st
Canada
United States