Logo contest: HouseSetter LLC

What we do:

HouseSetter is a company that can be trusted to thoughtfully combine numerous technologies in a simple and practical package in order to solve a problem that many people face, “keeping an eye on my house while I’m away”. This is done by offering for adoption a new generation, lovable family pet that follows the tradition of real dogs by faithfully standing watch over its owner’s home, but this time without the need for food, water or annoying trips to the fire hydrant. Beyond the occasional kind word or pat on the head, this dog needs only to be plugged into a wall-outlet to accomplish its amazing job of sending its master a weekly rePAWt confirming that important things at home are all fine, or when it senses a problem immediately sending a Bark-O-Gram telling you that Timmy has fallen down the well – or whatever. Lassie would be proud.

Over 5 million vacation or seasonal home owners in the U.S. and Canada that would value an extremely easy to use and very low cost way to “keep an eye on their house”. Note, this is NOT a security system but is aimed at protecting the owners investment in the house by monitoring a small number of important conditions in the home, such as temperature, humidity, carbon monoxide and the functioning of the electrical power network.

warm, friendly tones, easily translated from full color execution to black&white without major loss in imagery

Should likely incorporate the name and some likeness of the central character, the dog.