We program custom databases and help clients with data analysis and optimizing business processes.
Our industry: Technology
Top Three Things to Communicate through our Logo:
#1 - Knowledge
#2 - Wisdom
#3 - Experience
Our Target Market:
Executives and senior managers who authorize large technology purchases. Most are over 30 years old, male and female. Most are in California, but they could be anywhere in the United States, in any industry. They value precision, accuracy, and control. At our level, (small company), projecting a professional image worthy of a larger company will be a competitive advantage.
Styles that we are interested in:
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
We are very open to color exploration but would ask that designers avoid anything that looks overly sweet or feminine. The only color to avoid would be pink. Reds, blues, greens, oranges, greys, purples are all options we would consider.
Our Ideas and Additional Information:
We are a two-person company and although we are in the software business, we don't want to come across as "corporate" or sterile. A bit of whimsy and warmth would be fine, as long as it's professional-looking and appropriate to the industry.
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