Hello there designers!
We are GEMA, a brand from Indonesia. We are currently developing a brand that utilizes AI technology to detect and match a person's features (face shape, skin tone) to their perfect colored scarves.
VISION
To make everyone feel amazing about themselves. ...
Hello there designers!
We are GEMA, a brand from Indonesia. We are currently developing a brand that utilizes AI technology to detect and match a person's features (face shape, skin tone) to their perfect colored scarves.
VISION
To make everyone feel amazing about themselves.
MISSION
To be a brand that inspires empowerment and self-love in today’s Muslim women through Fashion.
SLOGAN
Anyone can be beautiful.
VALUES
A community that inspires courage, empathy, positivity and inclusivity of not just the looks, but character. We still believe that beauty comes from within, but is expressed to create a visual persona as a medium to reach others.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Bold but clean
#2 - Playfulness (Not too serious!)
#3 - Comfortable
Our Target Market:
Our Target market is 22-50 year old working-class women who are doing 'office jobs'. They make around the lower end of the income average.
Lifestyle: They like going to cafes with their peers in their free time, or go on holidays to places near their hometown on their holidays.
They value beauty and looking good for themselves, and have the desire to be unique so they are able to share and become 'influencers' in their respective circles.
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Web 2.0
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Main: Forest Green
Accent to Main: Light Green (Subtle Green)
2nd Main: Bright Terracotta (Closer to Orange)
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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The LogoArena design community wants you to get the best possible logo for your business.
Thank you so much for your entries. I apologise for not being active enough here. I have reviewed your logos, and they are so beautiful and creative it makes me excited about the brand I am going to build.
However, I think that most of them does not represent a scarf brand identity, rather leaning towards a herbal or skincare brand identity. I understand that with a flower/leaf as the main focus of the brand could lead to such, hence why I need your creativity and boldness to achieve the shape and brand identity at the same time.
If you can submit your entries before the contest ends, it will be a very big help.
1st
Canada
Indonesia