Femique is an online retail store specializing in the sales of designer dresses of the highest quality.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Quality
#2 - Exclusivity
#3 - Beauty
Our Target Market:
All females interested in designer dresses for all occasions. More specifically young females interested in prom/graduation dresses and formal evening wear, as well as wedding dresses and clothing accessories.
Styles that we are interested in:
Abstract Mark
Pictorial Mark
Web 2.0
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Preferably vibrant color(s) as opposed to dim/pastel. This is completely up to you and we believe that you would best know which colors to incorporate in your design provided with the relevant values and target market in this contest.
Our Ideas and Additional Information:
I like the idea of an abstract and/or pictorial mark with a web 2.0 touch in the font; however, I am open for ANY ideas whether the font be feminine or not, except of course for any grunge like fonts.
A temporary website design/template has been attached for reference, HOWEVER please ignore color schemes as we plan to completely and customly re-design the website and layout in the near future which will most likely be re-designed around the chosen logo.
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