Taqueria catering to a younger/hip crowd. Darker industrial themed decor, with dark woods, concrete walls, and metal fixtures. Serving a good selection of beers and very spicy food. I would like the image to contain a donkey and a ghost pepper jalapeno. Limited colors for ease of transfer to...
Taqueria catering to a younger/hip crowd. Darker industrial themed decor, with dark woods, concrete walls, and metal fixtures. Serving a good selection of beers and very spicy food. I would like the image to contain a donkey and a ghost pepper jalapeno. Limited colors for ease of transfer to clothing, ect... Playful but bad-ass!
Our industry: Restaurant
Top Three Things to Communicate through our Logo:
#1 - Hip dark hangout.
#2 - Spicey foods
#3 - Donkey
Our Target Market:
Hip, beer craving college students that enjoy good spicy foods. Twenties-thirties age group.
Styles that we are interested in:
Characters
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Red, black, very little green. Should look good on exterior signage, both day and night.
Our Ideas and Additional Information:
The primary signage on my building is 8' long by 2' in height. The secondary signage is 3' tall, by 4' wide. The primary signage will have light shining from above, the secondary from below. Primary is 15' off the ground, secondary is 20' off the ground. Primary is flat on the front, secondary sticks out on top of building.
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El Burro Picante and Taqueria should be smaller than The Spicy Donkey. El Burro Picante and Taqueria should also differ in color from The Spicy Donkey.