Credo (http://credo.library.umass.edu) is the online digital library of the department of Special Collections and University Archives at University of Massachusetts Amherst. We are an archive and library specializing in documenting the history of social change and movements for social justice....
Credo (http://credo.library.umass.edu) is the online digital library of the department of Special Collections and University Archives at University of Massachusetts Amherst. We are an archive and library specializing in documenting the history of social change and movements for social justice. Credo includes materials on civil rights and social justice figures such as W.E.B. Du Bois and Horace Mann Bond, as well as the records of the University of Massachusetts and many other things.
Our industry: Education
Top Three Things to Communicate through our Logo:
#1 - We are all about digital collections (our content)
#2 - We provide professional care in cultural and historical setting
#3 - We are about the future and change for the better
Our Target Market:
We are a university first, serving an audience of academic researchers and college students, but we also reach out to the "general public," journalists, genealogists, and amateur historians.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Saturated maroon or burgundy; black -- open to other options
Here are some helpful tips for getting the most out of your contest as it progresses.
Rank design entries daily, this will encourage participation.
It is non-monetary means of showing appreciation for the Designers' hard work.
The more feedback you provide, the better results you will see
(you can do so by clicking on the logo you want to give feedback to).
It will also guide the designers in the right direction.
Over-use of "Not Interested" discourages participation.
Designers earn points for top 10 ranked designs. We recommend ranking different
designers for top ranks, It encourages more participation.
The LogoArena design community wants you to get the best possible logo for your business.
Some great ideas so far... we should say that we are trying to get away from the idea of books. We are a library but most of our work is in archives and we are interested in emphasizing the digital. Very nice to see wonderful ideas.