Company name: Brookens Construction
Slogan: Experienced. Dedicated. Reliable.
What we do:
We are an exterior renovation company that completes roofing, window, and siding replacement projects predominantly involving catastrophe insurance claims. We take pride in providing the best value possible to our customers by using the highest quality materials, installed by professionals and by maintaining exceptional service along the way making the recovery from their loss a positive experience.
We are implementing a lot of new things this year starting with establishing a positive culture within our organization. We're adding standard operating procedures, new industry software, moving into a newer bigger location and increasing the level of accountability across the board.
We have decided to rebrand our logo to reinforce the new way of doing things visually within our organization as well as to take a more attractive logo to market.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - Trustworthy
#2 - Lean; efficient
#3 - Solid, strong, reinforced, "Nothing can go wrong, this is the right choice." type of feeling
Our Target Market:
Residential and commercial property owners/managers.
Anywhere from middle class homeowners to high profile investors.
Located in Wisconsin.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Red, Navy blue, white, with the possibility of grey or silver
Our Ideas and Additional Information:
I've attached a copy of our original/current logo. We are open to a recreated version of our original logo as well as a completely new logo.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web