Company name: Bianco Bespoke
What we do:
We are primarily a full custom suit company that travels to our clients home or office and measures them on the spot, designs outfits from scratch, and provides handmade custom clothing to our clients exact specifications. In addition to selling custom products, we also carry several full lines of ready to wear products and accessories to complete outfits.
Our industry: Service Industries
Top Three Things to Communicate through our Logo:
#1 - Prestige of using us
#2 - Quality of our product
#3 - Luxury and aspirational brand
Our Target Market:
The target market would be men between 25-55 who wear suits on a regular basis. Attorneys, doctors, business owners, and professional athletes are the majority of our client base. Target income would be $250,000/year or more. These men have great taste, expect the best, and appreciate quality and the small details. They travel a lot for their jobs, typically have families, and value a service that makes their lives easier. Think of a top CEO. He hates to shop, but needs to look his best everyday. We take that task off their plate by coming to them and making things convenient.
Styles that we are interested in:
Values to communicate:
Feminine |
|
Masculine |
Young |
|
Mature |
Luxury |
|
Economical |
Modern |
|
Classic |
Playful |
|
Serious |
Loud |
|
Quiet |
Simple |
|
Complex |
Subtle |
|
Obvious |
Color preferences:
RED, BLACK, SILVER, WHITE. Something simplistic that exudes wealth, prestige, and luxury. Simple, timeless, and easy to see, read, and recognize.
Our Ideas and Additional Information:
Have a picture that encompasses what we do...maybe a measuring tape, a needle and thread, or a button. Something that depicts what we do without the company name. Also include the words. BIANCO would be prominent and Bespoke would be smaller. Maybe a crest or abstract mark that symbolizes who we are. Something that has detail and the ability to use either the entire logo or just parts of it for branding and other marketing styles. I'd ideally want to have some sort of an emblem or abstract mark that symbolizes our business along with our name in a font that is timeless and exudes luxury. We are an aspirational brand that clients work hard to afford. Think Brioni, Tom Ford, Louis Vuitton, Mercedes Benz, BMW, with an Italian flair. Our primary product is custom clothing and can be as simple or crazy as our client would like. Simple, timeless, and easy to see, read, and recognize. Imagine a company that has been in business for 100 years took their old logo, reinvented it, and made it for the modern era.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Web