We are a legal company providing online courses on divorce in Arizona to help people better handle their own divorce.
Our industry: Legal
Top Three Things to Communicate through our Logo:
#1 - Professional
#2 - Easy to understand
#3 - Helpful
Our Target Market:
We target male/female equally. Target audience is 30-45 years old, no more than bachelor's degree, likely have children, earn less than $75k per year, and live in Arizona.
Styles that we are interested in:
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
3 possibly combos:
#166A8F and/or #2DBE60 are primary colors used on website.
Blue and Yellow from Arizona flag colors may work.
Or possibly black/grey and orange could work (to evoke fresh and affordable).
Our Ideas and Additional Information:
Looking to avoid most "law" cliches. Would prefer text based designs and/or web 2.0 style designs that mostly evoke professional and modern feel. May be interested in hammer and gavel design for "law" and "diy" theme of business, but this is not necessary. Logo will primarily be used for website, business cards, itunes/podcasts, and social media.
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So far, I'm leaning towards designs like #5 and #6. I definitely think more text based and no images is preferred. After looking at all the colors, I think I'm definitely not beholden to the color codes listed in the contest brief (#166A8F and #2DBE60). I still like those colors, but I'm open to some creative suggestions. I do like the orange within the design. Also, I definitely think the serif fonts are more of what I'm looking for.
Great entries so far. I'm really liking the variety of text based logos. I like the idea of a letter based symbol like on #6 or #25, but I still haven't seen one quite perfect just yet. After seeing things and reviewing further, I think I am leaning away from images in the logo. For some variety, I would like to see some color options with #0D254C and/or #C80815 in it. I'm also open to some additional designs without orange, and including any professional looking color combo you can think of.
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