Definition of ARC: a part of the circumference of a circle or other curve. A luminous electrical charge between two points.
ARC is currently under development as a pilot program within Square Peg Construction.
ARC is designed to train, mentor and graduate each full time employee to a long term career within the construction industry. This is done by developing skills and relationships through working/networking with local builders and sub-contractors in Seattle.
Responsibility, respect, communication, job specific skills, basic life/time management are a few skills that play a vital role in the transition of ARC employees.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - Innovation
#2 - Empowerment/mentorship
#3 - Social Enterprise
Our Target Market:
Logo will be used to market our construction services/labor pool to other General Contractors, Real Estate Developers, and Construction Sub- Contractors.
Our target market for employment are transitional populations: ex-offenders, recovering addicts, veterans, and homeless invdividuals.
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Prefer blue, grey, green color schemes.
Our Ideas and Additional Information:
Arc Industrial is a construction staffing agency intended to provide employment opportunities to transitional populations while assisting local builders and sub-contractors with finding high quality, professional, personally insured labor sources in the Seattle and surrounding areas.
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