Actino is a distributor of sustainable aquaculture (fish farming) feeds and technology. We are promoting environmentally friendly and health conscious ways of raising fish for human consumption in an attempt to decrease the pressures being put on wild fish stocks. The company name 'Actino' comes...
Actino is a distributor of sustainable aquaculture (fish farming) feeds and technology. We are promoting environmentally friendly and health conscious ways of raising fish for human consumption in an attempt to decrease the pressures being put on wild fish stocks. The company name 'Actino' comes from the latin origin meaning rays, radial, or beams (of light) and is in reference to the Class of boney fish (Actinopterygii) with fins that are made of radial shaped bones - which are most fish alive today.
Our industry: Natural Resources
Top Three Things to Communicate through our Logo:
#1 - Growth of fish, both in size and in the industry
#2 - Sustainability of resources
#3 - Connection with aquaculture industry (accurate use of equipment and/or species)
Our Target Market:
Aquaculture (fish farming) industry, environmental groups (non-profits, education, etc.), international market but primarily North America, targeting carnivorous fish (yellowtail, salmon, trout, etc.), [NOT catfish, carp, tilapia], private/commercial growers of fish, government agency hatcheries, environmentally friendly, sustainable, resource conscious, fish pens, hatcheries,
Styles that we are interested in:
Abstract Mark
Pictorial Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Primarily blues, greens OR red/black combination
Our Ideas and Additional Information:
Inclusion of a fish is not absolutely necessary, abstract designs will work as well. Would like to play with the theme of 'radial' or 'rays' since the company name is Actino. A combination of using fish, or a part of a fish, and the radial theme would be ideal. Something that can also be printed in black and white without loss of identification. Japanese wood block printing or mon (family crest) style could be interesting.
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