Logo contest: AC Advisory Partners

What we do:

AC Advisory Partners is a joint venture between 2 other companies: AC Lordi (www.aclordi.com) and Advisory Financial Group (www.advisoryfinancialgroup.com). These two firms are teaming up under this new name, AC Advisory Partners, to offer accounting, finance, risk management, and information technology consulting services to Private Equity firms and their portfolio companies. AC Advisory Partners provides clients with high-level professionals with expert skills, a strong work ethic, and the proven tools necessary to complete special accounting and finance projects.

Our target market is Private Equity firms. These firms raise funds on their own and then invest those funds in the private equity of new and growing companies (their portfolio companies). Partners in these firms are usually wealthy, sophisticated investors who are 50+ years old and have run their own companies previously.

Both existing logos for the partnering companies have navy blue + one other accent color. So maybe something along those lines. Another idea would be to use the two accent colors from the original logos (the maroon and green from the two original logos). Open to color ideas but should be relatively simple and conservative.

One idea would be to somehow combine elements from the two existing logos for each of the companies using similar colors and font treatment. Maybe include the “AC” in a similar font to the AC Lordi logo and the “Advisory” in a similar to from the Advisory Financial Group logo. Possibly emphasize the “AC Advisory” while making the “Partners” smaller or less of an emphasis (similar to the words “Financial Group” in the Advisory Financial Group logo). These were just initial thoughts though as we’re open to any ideas. I have attached the logos for the two partnering companies.