Logo contest: ЭТАЛОН ЗНАК

What we do:

We produce and sell traffic signs, safety signs for factories, facilities etc., safety fencing, reflective tapes and safety posters. Also we provide safety lectures and instructions. In other words: everything to ensure safety at work.

About name. Business name ЭТАЛОН ЗНАК or Эталон Знак is in Russian. Translates as 'Primary Standard Sign'. Эталон or 'Primary standard' means an exact sample of a specific unit of measurement.

(Added on 2015-02-22 04:51):

Please use Эталон Знак name in logo, if you want to add name in it. I translated business name for you just to understand its meaning. Not to use it in logo. Also, I love logos without any name or words in it.

(Added on 2015-02-23 05:50):

As I mentioned, we love both logo types: with name and without name in it. When creating a logo, try to imagine how your logo will look like separated from name and if it still suitable.

(Added on 2015-02-23 05:57):

Please remember that we creating not just traffic signs. Traffic signs is just a part of our business. Please do not dwell on it.

(Added on 2015-02-23 12:24):

IMPORTANT: Please remember that we producing not just traffic signs. Traffic signs is just a part of our business. Please do not dwell on it. Our products are used at manufactures, facilities, railways stations, airports, hospitals, construction sites, even schools etc.etc.etc. Our main goal is to protect workers from injures at work. And our signs and posters and lectures and other staff are the best for this. This is a meaning I am looking for from a logo.

(Added on 2015-02-24 10:29):

NOTE: Okay guys, we have plenty of Letterform Marks here. But we almost forgot about Emblems and Pictorial Marks. How about that?

(Added on 2015-02-27 09:38):

PLEASE don't overuse letter Э in logo. At least don't make it too obvious and easy to reed. I prefer Emblems and Pictorial Marks with meaning inside of it.

Target market in Kazakhstan, Russia and Central Asia. Our client is a person who takes responsibility at equipment supply for whole facility and its affiliations. He operate the large budgets and he especially appreciates quality and reliability.

At the same time our client is not an expert. He hardly understands what kind of safety tools exists and what he need for his factory. This is why he must be assured, that our company will provide him with everything what he needs.

Mostly our client is a male in charge (whole factory, or a supply department). 40+ y.o.

We don't have a specific color sentiment, but please keep in mind, that logo color will become a part of a web-site color palette and franchise style colors.