Logo contest: Woolrich Group LTD.

What we do:

We are an umbrella company for two businesses of interior design and construction. We are looking for a simple, not too formal logo that incorporates the letter W and the name Woolrich. We are based out of Cochrane, Alberta, just outside of Calgary. Our client are busy business executives who value paying to have Woolrich Group look after them and their project from start to finish. Although they have money to spend, they are not pretentious people would still value their money.

Age: 45-65 Busy executives - too busy to manage their own construction project, want to pay for a full service company they can trust Male and female Calgary and Cochrane Alberta Mainly Looking for larger scale renovations Know what they like and don't like in design but don't have the interest in taking the time on the details and options, want to be able to give quick yes/no answers but leave other decisions to their designer/project manager Value unique products Income: $200,000-$400,000 annually Value: spending money on reliable services, quality products, and unique design Residential renovation requirements - min $250,000-$800,000

Greys/Blacks/warm browns with contrast to whites and creams Textural background or blocking Sheen mixed with matte - eg. silvers on grey

Either using the "W" of Woolrich Group, Design and Construction or using W and G in a wordmark

I don't think we want to incorporate the FTD in the workmark, unless it is subtle