We are an umbrella company for two businesses of interior design and construction. We are looking for a simple, not too formal logo that incorporates the letter W and the name Woolrich. We are based out of Cochrane, Alberta, just outside of Calgary. Our client are busy business executives who...
We are an umbrella company for two businesses of interior design and construction. We are looking for a simple, not too formal logo that incorporates the letter W and the name Woolrich. We are based out of Cochrane, Alberta, just outside of Calgary. Our client are busy business executives who value paying to have Woolrich Group look after them and their project from start to finish. Although they have money to spend, they are not pretentious people would still value their money.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - Reputable/Reliable
#2 - Knowledgeable/Experienced
#3 - Quality services, but casual and down to earth
Our Target Market:
Age: 45-65
Busy executives - too busy to manage their own construction project, want to pay for a full service company they can trust
Male and female
Calgary and Cochrane Alberta
Mainly Looking for larger scale renovations
Know what they like and don't like in design but don't have the interest in taking the time on the details and options, want to be able to give quick yes/no answers but leave other decisions to their designer/project manager
Value unique products
Income: $200,000-$400,000 annually
Value: spending money on reliable services, quality products, and unique design
Residential renovation requirements - min $250,000-$800,000
Styles that we are interested in:
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Greys/Blacks/warm browns with contrast to whites and creams
Textural background or blocking
Sheen mixed with matte - eg. silvers on grey
Our Ideas and Additional Information:
Either using the "W" of Woolrich Group, Design and Construction or using W and G in a wordmark
I don't think we want to incorporate the FTD in the workmark, unless it is subtle
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