Logo contest: Wilson Center for Innovation and Leadership

What we do:

Contest holder: roperjm

	349.00 contest prize amount
	246 submitted entries
	Complete

2nd place tip: $ 34.9 |

3rd place tip: $ 17.45

Company name: Wilson Center for Innovation and Leadership

What we do:

Grinnell College has long been an incubator for leaders and innovators by educating students in the liberal arts through free inquiry and the open exchange of ideas. The Wilson Center works to further catalyze leadership and innovation among our students through complementary coursework, personal experiences, and event programming that inspires them and prepares them to leverage their liberal arts education into success as leaders and innovators. We sponsor curricular and co-curricular programming that:

Develops Knowledge: enhances a critical understanding of the key traits of leadership and innovation and how success in these areas is affected by social & historical contexts. Encourages Practice: creates opportunities both on and off-campus for students to develop and practice skills critical to leadership and innovation.

Inspires Action: motivates students to embrace the challenges of innovation and leadership.

Promotes Reflection: assists students in recognizing their own aptitudes and interests for leadership and innovation.

Reveals Synergies: helps students to recognize the common traits between their liberal arts education and leadership and innovation.

Provides Mentorship and Modeling: introduces students to successful leaders and innovators, with particular attention to our own alumni.

We seek to engage students from different areas of study and diverse backgrounds for one common purpose: to inspire and prepare students as innovators and leaders.

For more information on our programming, visit: https://www.grinnell.edu/academics/centers/wilson

Our industry: Education

Top Three Things to Communicate through our Logo:

#1 - Wilson Programming empowers students

#2 - Innovation and Leadership skills (our programming) are relevant for everyone

#3 -

Our Target Market:

Our students, alumni, faculty and staff are the primary target. Grinnell is a top 20 ranked liberal arts college in the US. As such, our market is well educated and/or embraces life-long learning. Interests are very broad. Our programming reaches out to students interested in social innovation as well as business entrepreneurship. We seek to connect equally with students in the arts, humanities, sciences, and social studies. We believe in a diverse range of leadership styles.

Styles that we are interested in:

Abstract Mark

Emblems

Letterform Mark

Pictorial Mark

Web 2.0

Wordmark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

We are open to any colors. You can check out the Grinnell College website for typical colors. The traditional Grinnell Colors are black and red. But we are not restricted to these.

Our Ideas and Additional Information:

Our logo is primarily to establish a consistent brand in advertising events. The primary target is on campus, and it will be used in posters and media communications. Examples of the kinds of events we put on and the advertising we do can be found on our website, which includes our Facebook feed. We have been trying to use a consistent font in our name (Maiandra GD), but we are open to alternatives that work better with a proposed logo. The full name of our center is the Donald and Winifred Wilson Center for Innovation and Leadership.

Where we will use the Logo:

Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web

#5 by Alma4graphics

#6 by Fontana

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logoarena United States Admin	November 20th, 2017, 3:08am Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

roperjm United States Contest holder	November 23rd, 2017, 5:30pm Thanks for all the entries. Some comments on the contest to date. 1. I am entering all logos into the ranked area that seem like they might be of interest so that I can share them with a larger committee that will help to rank and review. I will try to highlight a top 10 or so (but not necessarily in that order), but the rest of the ranking is not in any particular order. 2. Wilson Center is trying to empower students by developing skills associated with innovation and leadership. Some of the most important of these are vision, courage, empathy, strong communication, teamwork, adaptability, perseverance. We are developing students as creative problem solvers. We focus largely on experiential learning - learning by doing. We organize art competitions, social innovation challenges in collaboration with the community, start-up competitions, and leadership retreats. We are developing a makerspace. And we we send students to conferences and workshops related to innovation and leadership. We recognize a broad range of leaders and are trying to help our students to do the same. Leadership is not always about directing people. It involves empowering others and humility. 3. Innovation was purposely placed in front of leadership in our title. One of the key areas where we are working to develop students in is as entrepreneurs (both social - i.e. leading social change - and the more traditional business). We see this as a place where innovation and leadership intersect (creative problem solving). 4. We are trying to avoid some of the traditional stereotypes. We don't want our logo to highlight leadership as power over others or directing others (a more traditional view). While we like the general idea of entrepreneurship, we also don't want to appear like we are focused on financial issues or be confused with an MBA (Masters of Business Administration) program. 5. Our design will largely go at the top of posters announcing events. (Either at the top center, or in a bar across the top). It would be nice if it also worked for letterhead. So we are leaning towards things with a horizontal orientation. We are trying to build brand recognition on campus so that when people see our logo at the top of a poster, it stands out, is recognizable and they know to pay attention (because we sponsor cool stuff). Hope this helps!