This is a bar/lounge and ice cream parlor hybrid located in Las Vegas. The lounge itself is a street art forward business with a tie in for crowd funded public art. A percentage of all the ice cream purchased goes towards funding public art projects, specifically large scale murals. The business...
Slogan: Art for Ice Cream is the slogan but it is not to be used in a logo lock up
What we do:
This is a bar/lounge and ice cream parlor hybrid located in Las Vegas. The lounge itself is a street art forward business with a tie in for crowd funded public art. A percentage of all the ice cream purchased goes towards funding public art projects, specifically large scale murals. The business is more art forward than ice cream forward and more of a bar/lounge/nightlife venue than an ice cream parlor. Fun but progressive.
Our industry: Entertainment
Top Three Things to Communicate through our Logo:
#1 - its a hip art forward ice cream and entertainment brand
#2 - we all scream is a rally cry for the art and music enthusiast and will translate to a merchandise brand for street wear enthusiasts
#3 - the ice cream cone can stand alone and have some artistic tie in.
Our Target Market:
21-50 for the lounge/nightlife portion. Ageless for the ice cream portion. We do plan on selling retail and targeting the 17-25 year old street wear enthusiast. If "Supreme" owned an ice cream parlor what would it look like?
Styles that we are interested in:
Characters
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
multi colored so its representative of various color paints or ice cream flavors. darker colors are preferred so no bubblegum pinks or remedial cone designs. think 50's style gold leaf window logos on ice cream parlors coming to life and updated for 2018. a mature palette of colors that appeal to a 21 plus crowd. our ice cream flavors mirror those of a Salt and Straw and cater to an older audience.
Our Ideas and Additional Information:
you can go to weallscream.com and see what we have been playing with. we don't like it but its going in the right direction. i would love to see alternative options so dont rely on this first version if you have another idea.
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