A coastal lifestyle store specializing in apparel, art and accessories.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - must be ocean/nautical oriented. We'd like the graphic to be a trident.
#2 - Victory at sea is a term used for storm-like conditions on the ocean. This should be taken into account.
#3 - clean and classic
Our Target Market:
Coastal lifestyles, men/women/kids, salt water crowd, beach interests. We are a small store located right on the main beachfront of a small coastal beach town.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
We like a dark navy blue, but are open to options. Would like to keep max number of colors to two for easier printing
Our Ideas and Additional Information:
We would like to see the graphic portion of the logo be a 3-prong trident that would tie into the 3-word name of our business, Victory At Sea. Would love to see a logo with a circular image (or trident graphic that would easily fit into a circle) over top of the text of our business name. Our sister company, Southend Surf Shop, utilizes a similar style for our logos and it opens us up to multiple formats of logos for different applications, as well as a picture only logo. Those logos, as well as the trident examples, are attached. For the trident graphic, we'd prefer a rounded-style trident as opposed to the more linear, hard angle styles. We're open to any and all creativity with both the text for the store name and the trident design.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Television, Web
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Canada