Commercial masonry contractor in both new construction and restoration.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - cutting edge
#2 - lean and mean
#3 - stablity
Our Target Market:
Contractors, Real Estate mangement firms, building owners, architects, engineers, national home builders, developers.
Age 40-60. Men. Construction. Streamlined and effiecient. Hardnosed and experienced. Seattle. Combining the angular letters VWM into a logo in itself that reflects the mountainous terrain of the area, while remaining streamlined, angular and cutting edge. Next to the logo is the name with emphasis on VanWell and not so much on Masonry as we are attempting to created identity between masonry and VanWell...i.e. they say...call VanWell... not...call VanWell Masonry.
Styles that we are interested in:
Letterform Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
White (background). Red and Black.
Our Ideas and Additional Information:
Playing with the angular letters VWM. Putting those letters into a simple design that reflects tha mountains. Simple sophistication. Overlaps defined with colors. No brick on it...that is old school.
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