Company name: Unique Picture Frames
What we do:
Custom designed picture frames, specialising in HD format picture frames. These HD style frames are in a 16x9 format which are popular in many cameras, and used by many photographers however there aren't many (if any) frames available to suit these styles of photos.
Taking this idea one step further, these frames are hand made from a variety of materials that not only offer a great sense of quality, but also make a beautiful statement by offering something unique. The materials used in these hand made frames are as follows:
1) Beautifully polished aluminium. This provides an appealing border to the photograph as well as offering structure to the frame.
2) Perspex or Plexiglass acrylic. This 6mm thick sheet of acrylic covers the aluminium and slightly extends past the aluminium to prevent any damage to the aluminium. In front of this acrylic sheet are another two slightly smaller acrylic sheets where the photograph is held in between.
3) Zinc plated bolts and nuts. The aluminium sheet and three pieces of acrylic are precision drilled and then fastened with zinc plated bolts. The photo and associated acrylic holding the photo are then held with zinc plated nuts, providing a beautifully finished frame.
Our company offers many popular hand made frames to suit various sizes of photographs. Some of our most popular items suit the following size photographs:
*A frame to hold (1) 6.75
(Added on 2012-09-05 04:25):
Thanks for all the hard work guys!
I've extended the contest for three days in an attempt to get a few more entries. Designers, please feel free to use your creative touch in making a unique logo. Thanks!
(Added on 2012-09-05 05:07):
Update - restrictions on colours and use of gradients has been removed. Open for ALL ideas of use of colours and combinations of colours. Open for use of gradients in designs if designer chooses (but not a requirement). Thanks again!
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - Our product is made of the highest quality, to precise specification
#2 - Our product is incredibly unique
#3 - Our product will get your favourite photo noticed, but not overpower it.
Our Target Market:
Our target market is aimed at one of three groups:
1) Professional photographers. Several high-end cameras are being produced that offer the ability to take photographs in a 16x9 format. Although this format is growing in popularity, there are a very limited number of photo frames available to suit this format.
Our goal with the professional photographer target market is to offer a unique way to help make their photograph stand out while on display, but do so without being overpowering. We want to help the photographer get his work noticed, but not pull the attention away from the photograph.
2)Amateur photography. Similarly to the professional photography market, many consumer based "point and shoot" cameras are offering the ability to take HD quality 16x9 format photographs. When dealing with this target market, we want to appeal to someone who might have a thought along the following lines:
"This photo turned out great. I should get it printed, and have it framed in something that really makes my photo look great. It doesn't really matter what the cost is, I just want something that looks good".
3)Gift target market. With this target market, we intend on appealing to the following potential customers:
Age: 24-65
Sex: Male/Female
Annual income: $65,000+
Profession of target market: working professional i.e., health practitioner, engineer, university lecturer, dentist, lawyer, architect, upper management
Leisure activities of target market: fine dining, organic produce, world travel, golfing, tennis, antique shopping, fly fishing, sailing, luxury touring, investing, reading
Whether target market has children: no children, or children are grown up. Generally no younger children.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Our Ideas and Additional Information:
GUIDELINES:
1) Background in white please
2) The full name "unique picture frames" must be displayed in the logo
3) NO initials please
4) I would like the word "unique" to be the main focus of the logo, with the words "picture frames" secondary focus
Where we will use the Logo:
Billboards & Signs, Print, Web