Logo contest: Unified Online

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I really like the look of #7. It is a bit more modern than our current logo. I’d like to see it in a few more colors and variations. Nice start!

I like the color combo in #4 as well as the new logo concept but it is a bit to abstract and not as sample as #7 or #8.

I like the direction of #8 I would like to see it tied together in some way but its clear and simple but the colors are a bit washed out. Maybe a slight structure around the letter – not black but maybe a thin gray so we can see it’s a UO. Im concerned it will get lost on our web page.

Thank all of you for the initial submissions.

#7 was wondering if we could incorporate the name Unified Online as an option along with my prior comment on this one.

Would also like a blue gray or deeper purple (purple with blue or black to darken up).

There are some nice concepts developing here. Ranked accordingly.

I like the new concept in 20 and 21. I really like the added blue that pops. The logo appears to be too long compared to the currently ranked #1 but I like the direction!

I like the colors in 20 and 21 as well as the shopping concept.

I updated the current rankings. Some good design concepts and would like to see some color options adding a deep purple or blue.

Some of the logos were long so getting a symbol and the name in a compact design seems to be the direction.

Thank you.

I don't know where to provide private feedback on this site. I received an email for feedback but can not find how to respond. So, I will post direction here until I find this feature.

There are a few options with some tweaks are going to work. General feedback for top ranked items is I like the smaller closer to square presentations that pop. A few just need to play around with color options or shadowing to make a big difference. I see 3 interesting directions 1.) UO! modernized, 2.) UO as more of a symbol and 3.) a retail UO! connection which we liked. Item 1 and 3 have good starts and Item 3 with some work could become as strong an option. Please ask questions if I can help.

Some designers refined their designs based on feedback posted and I see nice improvements. I am happy to provide specific feedback if you send me a request (I seem to get them in email but can't figure out how to initiate it myself).

There are still 3 good design directions. 1.) Modernized current logo with introduction of our new colors that I provided 2.) a connected UO that flows but could use some of the new colors and 3) the shopping symbol. I believe I provided feedback to improve on each concept but if you have questions please contact me directly and I will try and give specific feedback.

Thank you.