TrafficPayment.com allows defendants to pay for their ticket online or over the phone. The purpose of this new logo is to introduce a new product called "TrafficPayment Connect". TrafficPayment Connect interfaces with court software companies allowing us to have real time ticket data. The...
TrafficPayment.com allows defendants to pay for their ticket online or over the phone. The purpose of this new logo is to introduce a new product called "TrafficPayment Connect". TrafficPayment Connect interfaces with court software companies allowing us to have real time ticket data. The idea is to have some kind of a cord/cable winding through the name to communicate the theme of ‘connectivity.’ We're open to any other ideas as well.
Our industry: Internet
Top Three Things to Communicate through our Logo:
#1 - Connectivity
#2 - Trendy / Clean
#3 - Integrity / Security
Our Target Market:
Court Administrators, Judges...the people that we sell our service to. The other market would be the software companies we want to partner with (connect with) and integrate.
Styles that we are interested in:
Characters
Emblems
Web 2.0
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blue / Black
We would like to use the blue that we use on our website (trafficpayment.com). The logo in the top left (The Payment Group) is a shade of blue that we like.
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The new logo should say "Connect" somewhere. This is for a new product of TrafficPayment.com. It could say TrafficPayment Connect, Connect by TrafficPayment.com, etc...
To be clear: we'd like to see the product name "Connect" in the body of the logo. In very small print beneath "Connect" it should state "driven by TrafficPayment.com" (keep in mind that "Connect" is a new product that we are introducing) - we are open to a new color for this logo (our TrafficPayment.com logo is blue, black with white) - however; we are also happy using blue & black with white. Thank you!
1st
Canada
United States