Logo contest: Total Muscle Benefit Limited

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What we do:

Creative & innovative formulation, this product delivers multiple benefits to the consumer. It is a Topical cream designed to promote cellular change, and relieve Pain & tension by applying cream directly to the epidermal layer of the skin at the area of inflammation. Yes, this is a...

Contest holder: MrMace

	349.00 contest prize amount
	272 submitted entries
	Complete

Company name: Total Muscle Benefit Limited

Slogan: Muscle warm up & cool down exercise creams

What we do:

Target Market: Corporate Gym’s, Gym Chains, Osteopaths, Physiotherapists, Chiropractors, Pain Clinics, Massage Therapists, Yoga studios’, Sports Teams, Retirement Villages.

The overall project is to make a fully functioning eCommerce website, branding, labels, packaging, marketing, and product development with specific landing pages to attract our target audience.

I would like to offer more, to any applicant that can do TUBE label design work and WordPress WEBSITE DESIGN. I'm on the lookout for a Virtual Assistant.

(Added on 2022-01-15 23:28):

A logo that can be present on a Tube of cream and stand out on a website. Red for inflamed muscles and clear white for the middle of the muscle with a cool blue fade at the other end.

Our industry: Sports & Recreation

Top Three Things to Communicate through our Logo:

#1 - Warming up the Muscles. Pre-workout.

#2 - Natural ingredients, non-opioids

#3 - Hot then Cool and calm. Post workout.

Our Target Market:

Anyone with Sore muscles. Anyone who works out a lot and is interested in removing the pain of getting fit. The design will be on a box that has a lacquered Tube inside. (Tube design) We have a PRE workout cream for rubbing onto the muscles PRE workout and a POST workout cream that is for calming down the pain for muscles at rest. Male and female Targets. Young/Old, corporate-type people.

(Added on 2022-01-15 23:31):

For PRE workout to Prepare the muscle.

Post-workout cream for cool-down relaxation and muscle building.

Styles that we are interested in:

Abstract Mark

Emblems

Pictorial Mark

Web 2.0

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

Blue, Green, Red. An element of all of this... Muscles were inflamed (red) and after the application of the cream, the muscles are relaxed, healthy, more mobile, bigger, stronger, and better. Cooler and Calmer (blue)

(Added on 2022-01-15 23:32):

Deep green. Forest green.

Red hot

blue fade in cool blue deep

Our Ideas and Additional Information:

If you displayed the Sartorius Muscle and had it hot (red) at one end and cool (blue) at the other. Showing an inflamed muscle and a calm muscle. Muscle fibers. We need to portray that the person is going to receive multiple benefits from the application of this cream. Naturally, the muscle could be depicted as Red at the inflamed end, then white throughout the belly (middle) of the muscle leading towards the cool, calm, blue.

Where we will use the Logo:

Mobile/Tablet App, Print, Web

#14 by Alzam

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logoarena United States Admin	January 12th, 2022, 8:30pm Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

MrMace New Zealand Contest holder	January 18th, 2022, 4:42am I want to let everyone know that the word TOTAL isn't the real main focus. The main focus should be to let people know that it's MUSCLE BENEFIT.

MrMace New Zealand Contest holder	January 19th, 2022, 9:29am I have a meeting with two people in 12hours to discuss the Logo etc. Please keep submitting. I am very impressed with the direction of this project. Thank you for the input and your inspiration. Keep it up.

MrMace New Zealand Contest holder	January 19th, 2022, 11:57pm The meeting took place and the feedback wasn't as i had expected. They said I had over-designed things and that the LOGO was too Colorful and complicated. They said the LOGO needs to be clean and because it's a Sports Brand needs to reflect similar designs like NIKE, Adidas, and Reebok. They said it also had to be TWO Colors... Blue and Green. No Tag Line in the Logo.

MrMace New Zealand Contest holder	January 25th, 2022, 7:59am Ok. just so everyone knows. It's 9pm here on my side of the earth. I'll be checking here again on and off but sleeping in general until 5am I'll be back. For the last 3 hours... Keep posting LOGO's. Thank you

MrMace New Zealand Contest holder	January 25th, 2022, 10:19am Everyone, please take out the words. No more with 'Total Muscle Benefit" on them, please.