The Herring Group at Dave Perry-Miller Real Estate is a high end luxury real estate group providing concierge level services to our distinguished clientele.
The Herring Group at Dave Perry-Miller Real Estate is a high end luxury real estate group providing concierge level services to our distinguished clientele.
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - Refinement
#2 - Nobility
#3 - Trust
Our Target Market:
The Herring Group's typical client is a credentialed professional homeowner valued at $1 Million and above. The typical client employs various other professionals including high end attorneys, private banking services, trust and investment management professionals, etc. The logo should reflect a strength, fidelity, luxury real estate, beauty and refinement typical of the large law firms and banking institutions that cater to the same luxury clientele we do. Ex: JP Morgan, Goldman Sachs. The Logo should be clean and not overly busy. It should speak to something about our hometown, Dallas, TX and the larger Corinthian column lined home we sell. We invest in our clients personal lives, not just business.
Styles that we are interested in:
Abstract Mark
Emblems
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blues, silvers, grays, gold, black. Not a fan of red or harsh colors, unless it's to highlight. Please be creative.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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