Logo contest: The 4th World Congress on Extensive Reading
|What we do:
We are academics from many different institutions who promote research on and practice of “Extensive Reading” for language learning (especially 2nd language learning) and share findings at a conference every two years in some place in the world. Previous conferences have been in Kyoto,...
contest prize amount
Company name: The 4th World Congress on Extensive Reading
What we do:
We are academics from many different institutions who promote research on and practice of “Extensive Reading” for language learning (especially 2nd language learning) and share findings at a conference every two years in some place in the world. Previous conferences have been in Kyoto, Japan, Seoul, Korea, Dubai, UAE and this 4th conference will be held in Tokyo, Japan. We are seeking an attractive design for a logo that would reflect the Congress’s focus, on “Extensive Reading” as well as an element of Japan or Tokyo. The logo, however, should not contain allusions to the national flag, Mt. Fuji or traditional kimonos.
The basic shape may be either round or square. The primary colors should be red (#c60e0e) and white to match the Congress theme. Other colors may also be used. The logo will replace the ERF logo currently in place on http://erfoundation.org/erwc4/. We promote research about Extensive Reading (ER) which means reading a lot of relatively easy books to learn a language.
We would like 2 vector file formats: eps (and adobe illustrator CS6 if possible), as well as some rasters such as jpeg, tiff and png.
Our industry: Education
Top Three Things to Communicate through our Logo:
#1 - reading a lot
#2 - 2nd language education
#3 - Modern Tokyo
Our Target Market:
University and college professors, language teachers at all levels of education and students
Styles that we are interested in:
Values to communicate:
The primary colors should be red (#c60e0e) and white to match the Congress theme. Other colors may also be used.
(Added on 2016-10-06 07:40):
Darkish grays rather than black.
Modern Tokyo or Japan, rather than traditional Japan motifs.
Full text preferred rather than ERWC or WCER, but we would like the graphic and text both together and separate, if agreeable to the designer.
(Added on 2016-10-08 00:41):
While the red given above is fine, we are also looking for brighter, more joyful colours, in complement or contrast to the red.
We are no longer interested in Wordmark style.
Our Ideas and Additional Information:
The file uploaded are the three previous logos in order of Kyoto, Seoul and Dubai.
Do not use the number 4 (for 4th conference), because 4 is an unlucky number in Japan.
(Added on 2016-10-04 04:33):
On second thought, "4th" is okay. Most of us are not Japanese, so it is not unlucky.
(Added on 2016-10-08 00:41):
Reading is FUN!
(Added on 2016-10-08 00:44):
By "Reading is FUN", I mean, we would like to see more playful rather than serious in the parameters above.
Where we will use the Logo:
October 3rd, 2016, 5:48pm
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