We are a company that produces a decentralized solar energy system, the Power-Blox. Our devices allow a very simple form of energy grid building by just plugging devices together (see www.power-blox.com). This kind of electrification is called "swarm electrification" or "swarm...
We are a company that produces a decentralized solar energy system, the Power-Blox. Our devices allow a very simple form of energy grid building by just plugging devices together (see www.power-blox.com). This kind of electrification is called "swarm electrification" or "swarm power".
Now we want to develop an international label, that shows the compatibility of a device a swarm-power grid. The label and organization behind the label will be able to be found under swarmpower.org .
Our industry: Technology
Top Three Things to Communicate through our Logo:
#1 - A swarm, best visualized with birds that are aligned in a way the swarme can be seen.
#2 - Swarmpower enabled as a slogan (to show the device is compatible with a swarm grid)
#3 - swarmpower.org (the domain name of the organization)
Our Target Market:
There are two target groups:
1. The customer that buys such a swarm-device and wants to be sure, it is compatible with the swarmpower standard
2. The swarmpower device vendors, that will need the lable to enter this new market and show compatibility
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
As the logo/label will have to be used in combination with various other brands (e.g. Siemens, ABB, etc.) it should be black and white or in grey shades.
Our Ideas and Additional Information:
The label will be used to ensure, that devices are compatible with our "swarmpower" standard. We will create a new form of electricity grid that is self-organizing. So I think we have to write this aspect also directly on the label, e.g. like "swarm enabled" or "swarmpower enabled" or only "enabled" under the visualized "swarmpower.org".
Please be aware, that a swarm can also have negative aspects, e.g. with locusts or other insects. Also fish swarm are nice, but the animals are not so emotional. That's why we assume that visualizing a bird swarm is probably the most appropriate. The visualized swarm does not have to be big (e.g. just three animals).
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